SAINT ART

From Niche to Notable: Saint Art’s Rise with CTZN

The Challenge:

Saint Art, a disruptive fashion brand headquartered in New York City, made its debut in late 2021. Offering distinctive street style items at premium price points, the brand faced the formidable challenge of establishing brand recognition and formulating a viable go-to-market strategy to attract new customers at scale.

CTZN SOLUTION:

In 2022, Saint Art partnered with CTZN for a three-part strategy:

1. Cohesive Content Strategy: Devised a content plan within 90 days that emphasized core products while conveying luxury through visuals and messaging.

2. Reformative Digital Marketing:

Implemented a progressive digital marketing strategy covering all stages of the online buyer’s journey, enabling successful scaling on platforms like Meta and Google.

3. Customer Loyalty and Retention: Set up strategic email flows and triggers to nurture subscribers and transform them into online brand advocates, enhancing customer retention and lifetime value.

CONTENT STRATEGY — PAID MEDIA — EMAIL NURTURE CREATIVE DIRECTION — COPYWRITING — GRAPHIC DESIGN