Paid Media Strategist

Paid Media Strategist, E-Comm

THIS ROLE IS PERFECT FOR YOU, IF:

You are data-obsessed. You are an expert in paid media and e-commerce. And you love fashion + beauty. You know Facebook Ads Manager, Google ads and Shopify like the back of your hand (or your closet). You are relentless in your search for the best strategies and geek out over testing new ideas and ad formats. You are truly invested in the success of your clients. You care. You love rolling your sleeves up. You are excited to work for a rapidly growing marketing agency and are itching to work with brands at the forefront of fashion + beauty.

You have a strong ability to see the big picture for large marketing projects. You are ambitious, self motivated and always trying to outdo ad performance. You geek out on improving ROAS, CPA, AOV, LTV etc. You bring fresh ideas and high performance strategies to the table. You are extremely organized, interested and constantly attentive to ads. You always double check the work. You are constantly learning and keeping up with the rapidly changing digital landscape. Your communication skills are outstanding and you have a strong ability to inspire and excite our clients and internal team. You're passionate about working with blossoming companies and founders. You are excited about working on a small interactive virtual team.

RESPONSIBILITIES:

Develop, optimize and analyze strategies for paid campaigns across Facebook, Instagram, Google, TikTok and Pinterest to optimize target CPA and maximize ROAS.
Daily management and execution of Paid Social/Search/Display campaigns including creative production coordination, A/B testing, bid management, landing page testing, budget management, creative testing, etc.
Establish goals + KPI’s for each client and uphold performance to these standards at the appropriate phase of each client’s funnel.
Develop appropriate tracking of campaigns to accurately measure success.
Deliver weekly, bi-weekly, monthly and quarterly reports for clients with in-depth analysis on performance, optimization strategies, creative ideas, and more.
Keep your finger on the pulse of trends and continuously think of new ad concepts and strategies to test based to maximize conversions.
Work collaboratively with Creative team to produce engaging + highly converting

REQUIREMENTS

Minimum 4+ years managing results-oriented customer acquisition campaigns across various media channels, specifically Facebook.
Proven track record for managing and efficiently optimizing both small and large monthly budgets (case studies welcomed).
Experience with web analytics such as Google Analytics, TapClicks and Shopify Analytics, etc.
Basic Excel functions, including SUM, AVERAGE, MIN, MAX, COUNT, VLOOKUP and IF.
Ability to use conditional formatting to automatically format cells.
Know how to quickly create a pivot table and interpret the data
Can filter through large amounts of data to check its relevance and accuracy
The ability to present and explain data using a basic chart
Deep understanding of A/B Testing Techniques and Tools (landing page tools).
Familiar with Creative Briefing; working cross-functionally with, and delegating to creative team members.
VERY strategic and analytical thinker (both qualitative and quantitative).
Excellent verbal and written communication skills and ability to build strong relationships with clients, partners, vendors, and internal team.
Strong critical thinking and problem solving skills. Very methodical and efficient in nature.
Must have a strong understanding of the D2C e-commerce customer journey.
Experience with site merchandising and enhancing the landing page experience to match content from ad campaigns.
Self starter with the drive to bring initiative to a lean startup team!
Experience in fashion or beauty is a major plus!

MORE ABOUT US

We are a small, yet powerful team that supports D2C e-commerce brands. Many of our clients are solving problems like the discomfort of bras, women’s health via underwear, sustainable swimwear, etc. It's our job and joy to help them tell their story through breathtaking design, articulate copy and world class performance marketing. In this role you will work closely with our Director of Performance Marketing, Account Manager, designer, copywriter, and two founders. We are a small, connected, high performing virtual team (you can work from anywhere you please). We believe in providing the "Nordstrom" level of service to our clients: tailored to their needs, in an environment they can relax, led by heart centered humans they can trust, with champagne in hand. We are a results-oriented work environment, meaning we don’t base your worth on how many hours you put in, but with the quality of work and results you achieve for our amazing clients.